A.K.A Logos, Icons, Brandmarks, Logotypes, Lockups, Brands, etc
e-see® has been the trusted guardian of brand identity assets, for a host of household brand names, since we were established in 1997.
From the start our mission was to make the management and delivery of original brand identity artwork, brand standards and guidelines, as easy, fast and as safe as possible.
Brand Identity Management you can trust.
While we provide some studio services on demand, usually for repurposing or validating artwork against brand guidelines. We don't provide the design services that your selected designer or ad agency provides and we're designer/agency agnostic. It's totally up to you who you use.
There are 3 ways to get your brand content onto the system for distribution. Upload yourself. Invite your designer to Upload for you (appropriate plan required to enable 3rd party authoring), or you can outsource upload/publishing to us here at e-see®.
All your brand assets - logo artwork, images, brand guidelines and related marketing collateral together, in one easily accessible central online location.
You get your own custom branded micro-site with your own URL such as http://yourbrand.brandfm.com
Brand Standards and Guidelines auto-delivered (and optionally embedded as HTML for guided access) to ensure correct usage of your brand resources.
Photo friendly with automatic meta-data, light-boxes, watermarking of thumbnails, management of usage license periods and cross-referencing.
Delivered as a multi-tennant cloud app, means no software install and lower costs for brand owners.
Provide users with permission based self-service download or instantly send large files to any email address with BrandFM's built in eCourier™.
Bring your own creative (content). Keep working with your existing creative partners (Agencies, Designers, Photographers, etc). Stay in control.
Automatic approval workflow for 3rd party Authors, such as external designers/agencies.
Save time finding your assets, with both simple and advanced Search. Never lose artwork, images and other assets again.
Browse assets by Latest, Recently Viewed, Folder and Tag. Browse within Search Results.
Provide self-service access with easy permission based licensing of users with flexible license periods - you stay in control.
Easily control who can access what, with 4 levels of Asset visibility plus Asset Release, Expiry and Review dates, combined with 4 classes of User enables fine grained control over who can Access what and when.
On-line Archiving lets you file assets away so they can't be accessed, yet allows them to be resurrected if needed later.
Reporting on usage, downloads, expring assets, assets for approval, asset lists, eCourier track and trace and full asset history.
Take a look at the Academy Award winning short film Logorama, which parodies a number of brands but demonstrates how recognizable logos and even a brands secondary elements can be. Look out for the MSN Messenger man, Michelin Man cops, Windows skyscraper and many more blatant logo abuses.
If you have responsibility for any of the brands featured - you'll cringe. However it demonstrates the amazing power of a strong brand identity. How many can you recognize?.