Online Brand Identity Asset Management

A.K.A Logos, Icons, Brandmarks, Logotypes, Lockups, Brands, etc

e-see® has been the trusted guardian of brand identity assets, for a host of household brand names, since we were established in 1997.

From the start our sole mission was to make the delivery of original brand identity artwork, brand standards and guidelines, as easy, fast and as safe as possible.

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Managing Brand Identity Assets

When you need to manage and distribute official and original logo artwork, brand usage guidelines, identity elements, artwork, images or pack-shots for the brands you're working with, e-see® Brand File Manager, can make your life so much easier.

See it in Action for NZ Police →

BYO Designer

Our role is to work with brand owners and their creative suppliers to provide an independent from creative repository of core brand identity assets, that the brand owner directly controls.

Features

Brand Channel

All your brand assets - logo artwork, images, brand guidelines and related marketing collateral together, in one easily accessible central online location.

Custom Branded

You get your own custom branded micro-site with your own URL such as http://yourbrand.brandfm.com

Brand Identity

Supports original vector artwork in a variety of colour-spaces and file formats for absolute consistency in reproduction.

Brand Guidelines

Brand Standards and Guidelines auto-delivered (and optionally embedded as HTML for guided access) to ensure correct usage of your brand resources.

Photography

Photo friendly with automatic meta-data, light-boxes, watermarking of thumbnails, management of usage license periods and cross-referencing.

Product Images

Product/Pack-Shot friendly with support for dimensions, GS1 barcodes and file naming for use in shelf management / space planning software.

Multi-tennant SaaS

Delivered as a multi-tennant cloud app, means no software install and lower costs for brand owners.

Delivery options

Provide users with permission based self-service download or instantly send large files to any email address with BrandFM's built in eCourier™.

Unabridged Original

What you upload is what they get. We don't alter your files in any way. It's always the original.

BYO Creative

Bring your own creative (content). Keep working with your existing creative partners (Agencies, Designers, Photographers, etc). Stay in control.

3rd Party Authors

Automatic approval workflow for 3rd party Authors, such as external designers/agencies.

Professional formats

Supports professional creative file formats from Adobe Creative Suite™ such as Illustrator™ vector artwork, Photoshop™ quality high-res images, Indesign™ documents and more.

Find with Search

Save time finding your assets, with both simple and advanced Search. Never lose artwork, images and other assets again.

Find with Browse

Browse assets by Latest, Recently Viewed, Folder and Tag. Browse within Search Results.

Search Engine Friendly

Search friendly, supports discovery and self-service sign-up with access requests for restricted files.

Easy Licensing

Provide self-service access with easy permission based licensing of users with flexible license periods - you stay in control.

Control Access

Easily control who can access what, with 4 levels of Asset visibility plus Asset Release, Expiry and Review dates, combined with 4 classes of User enables fine grained control over who can Access what and when.

Stay In Tune

Email notifications, RSS & Watchlists ensure users stay tuned-in to changes and additions.

On-line Archiving

On-line Archiving lets you file assets away so they can't be accessed, yet allows them to be resurrected if needed later.

Reporting

Reporting on usage, downloads, expring assets, assets for approval, asset lists, eCourier track and trace and full asset history.

Its Helpful

Context sensitive Help throughout. Walk-throughs. Know-how. Best Practice. Free phone and email support.

See all the Features →

We do

Provide an online brand library for the management and delivery of brand identity artwork and image files.
Receive, validate and repurpose source artwork/images for reuse by your brand users.
Store and automatically deliver your brand standards and usage guidelines.
Provide brand owners with independent control over brand assets and marketing resources.
Connect brand owners, brand managers with authorized brand users.

We don't

Don't design logos or brand identity.
Don't compete with graphic designers or agencies.
Don't supply branded or logo'd products or premium goods.
Don't decide who has access to your brand files.

Love Brands? You've gotta see this film.

Gun toting Ronald McDonald demonstrates the power of the logo. Never underestimate the power of a great brand identity.

Take a look at the Academy Award winning short film Logorama, which parodies a number of brands but demonstrates how recognizable logos and even a brands secondary elements can be. Look out for the MSN Messenger man, Michelin Man cops, Windows skyscraper and many more blatant logo abuses.

If you have responsibility for any of the brands featured - you'll cringe. However it demonstrates the amazing power of a strong brand identity. How many can you recognize?.

WARNING: Some language and content may offend. Unfortunately this video will pay an Ad first - please wait for the Ad to finish. You won't be disappointed.

Don't have a designer? Need a new logo?

Try a service like Logosauce to connect with designers who can create your next logo or complete brand identity.