Tips for Clients
- It's important to make your brief as useful as possible. This is all designers have to go on - so try and provide information to help designer understand what you want.
- Make your prize-money attractive. The minimum is a minimum. We recommend more. Higher values attract better designers and more entries. Remember that commissioning a design in the traditional manner is likely to be far more expensive.
- Ensure that you maintain a dialogue with designers by commenting on your competition and individual designs that you like or dislike. This helps designers know if they're heading in the right direction.
- Allow enough time for the entries to develop. 2-3 weeks is ideal in our experience.
- Shortlist your favourite logos. This helps entrants understand what you do and don't like.
- Add links in your brief to things, sites, designs that you like or don't like and explain your reasoning.