It's the formal process of recording, storing, managing and distributing valuable brand assets (such as logo artwork) and brand guidelines to ensure that your brand is reproduced correctly and consistently over an extended period of time.
A brand asset is any tangible or intangible thing that is used repeatedly to communicate your brand.
A brand's logo is the most obvious brand asset.
But brand assets can also include: images, packaging, designs, graphics (like the Michelin Man graphics), icons, avatars, special typefaces, audio signatures, certain uses or treatments of visual elements, special copy, slogans and more.
Brand Asset Management is important because brands are important.
Companies/Organizations invest great sums of money in developing a brand reputation, brand identity and branded collateral to market their products and services effectively.
BAM ensures your investments in valuable brand assets are protected and optimized. A formalized brand asset management system is just as important as your accounting and human resource systems.
Every brand should have some sort of system or agreed procedure for managing brand assets. BAM systems like e-see® Brand File Manager, are well developed solutions that reduce risk, and make your brand asset management more productive and easier.
Digital asset management (DAM), is typically only interested in helping you manage large collections of files. DAM has no interest in Brand Guidelines or managing how people use your assets.
On the other hand, BAM has Brand Guidelines and User Licensing at it's core so that you:-
BAM ensures that everybody is reading from the same song sheet, and is in tune! That your brand has a good chance of being consistently reproduced.
e-see® is the original online multi-tenant brand asset management system established in 1997.
We were the first Brand Asset Management system to provide access to multiple brands from a single sign-on and automate brand guidelines delivery.
We're proven, expert, loyal and trusted by brands.
We believe BAM solutions should be online because it enables delivery of brand assets and usage guidelines to trusted users both inside and outside the organization, essential for effective brand communications.
Most web or cloud based systems are as secure, if not more so, than as office computer systems. In fact, web based service providers like e-see® spend a lot of time and effort ensuring your data is secure and protected.
e-see® Guarantee it.
Unlike DAM systems who consider a single file an asset, we (and BAM systems in general) think of Assets, more often than not, as a collection of file variants of something visually or aurally unique.
For example, this means:
It's a better way to organize, manage and distribute your brand.