The good brand checklist - personality adjectives

Here are some sample adjectives to get you started. You can use these to help build a description of your brand's personality.

Positive Adjectives

adaptable, adorable, agreeable, alert, alluring, ambitious, amusing, boundless, brave, bright, calm, capable, charming, cheerful, coherent, confident, cooperative, courageous, credible, cultured, dashing, dazzling, debonair, decisive, decorous, delightful, determined, diligent, discreet, dynamic, eager, efficient, enchanting, encouraging, enduring, energetic, entertaining, enthusiastic, excellent, excitable, exuberant, fabulous, fair, faithful, fantastic, fearless, frank, friendly, funny, generous, gentle, good, happy, harmonious, helpful, hilarious, honorable, impartial, industrious, instinctive, jolly, joyous, kind, kind-hearted, knowledgeable, likable, lively, lovely, loving, lucky, mature, modern, nice, obedient, painstaking, peaceful, perfect, placid, plausible, pleasant, plucky, productive, protective, proud, punctual, quiet, receptive, reflective, relieved, resolute, responsible, righteous, romantic, sedate, selective, self-assured, sensitive, shrewd, silly, sincere, skillful, splendid, steadfast, stimulating, talented, thoughtful, thrifty, tough, trustworthy, unbiased, unusual, upbeat, vigorous, vivacious, warm, willing, wise, witty, wonderful, zany, zealous.

Negative Adjectives

abrasive, abrupt, abusive, aloof, ambiguous, angry, annoyed, anxious, arrogant, awful, bad, belligerent, boorish, boring, callous, careless, clumsy, combative, confused, cowardly, crazy, creepy, cruel, cynical, dangerous, deceitful, defective, defiant, depressed, deranged, disagreeable, disillusioned, disturbed, domineering, draconian, embarrassing, envious, erratic, evasive, evil, fanatical, fierce, finicky, flashy, flippant, foolish, forgetful, frantic, fretful, frightened, furtive, greedy, grieving, grouchy, gruesome, grumpy, guarded, gullible, helpless, hesitant, horrible, hurtful, ignorant, irresolute, jealous, jittery, lacking, lazy, lonely, malicious, materialistic, mean, mysterious, naive, nasty, naughty, nervous, noisy, obnoxious, outrageous, over, zealous, panicky, pathetic, possessive, quarrelsome, repulsive, ruthless, sad, scary, secretive, selfish, silly, slow, sneaky, snobbish, spendthrift, squeamish, stingy, strange, sulky, tacky, tense, terrible, testy, thick-skinned, thoughtless, threatening, tight, timid, tired, tiresome, troubled, truculent, typical, uptight, vague, vengeful, venomous, volatile, voracious, vulgar, wary, wasteful, weak, wicked, worthless, wretched.

Need help?

e-see® can help you develop your brand standards and our brand asset management system is the easiest way to consistently deliver your brand identity, including online brand standards that communicate your brand's personality attributes.

Hopefully your brand is established on good foundations and is growing well.

Happy branding.