Welcome to the NZ Inc. Asset Library
On this website you can find and download logos, high resolution images and other media assets for the New Zealand Fern Mark brand.
Please refer to the embedded Guidelines from the menu on the left, before requesting access or downloading materials.
The guidelines provide information about correct usage of branding resources and displays direct links to the assets and files you need, ensuring you use the correct resources and saving you from the need to search.
A PDF version of the guidelines will automatically be added to your cart when downloading.
NOTE: You will need a login and a password in order to request permission to access material.
Please contact us, if you have any questions.
Our Brand - The New Zealand Fern Mark
These Brand Guidelines are a tool for ensuring that our brand is consistently reproduced. They are designed for use by staff, partners, agencies, suppliers and other brand users who use, apply or reference The New Zealand Fern Mark brand.
These are the official brand standards for The New Zealand Fern Mark brand.
Brand New Zealand has a unique and identifiable mark. It identifies New Zealand to the world.
The silver fern is well recognised and understood in New Zealand as the symbol that represents the country. Over time, recognition through consistent use of the New Zealand Fern Mark, as well as our core brand colours (black, white and silver) will become understood and recognised at a global level.
The Brand New Zealand visual identity has been professionally designed. It consists of two elements, the New Zealand silver fern and the 'New Zealand' logotype.
Click the Next button below to read on or navigate via the left hand menu.
Brand Formats
The visual identity has been designed to be effective across a range of applications. These specifications outline the rules for its application and adherence to them will ensure the identity is rendered correctly and consistently.
There are three formats available:
* For limited use in situations where use of the full New Zealand Fern Mark is not possible i.e. lapel pins. It can be used as a graphic element where there is another full New Zealand Fern Mark in the same field of vision.
The correct format for print and online applications will be determined by design, space and size.
The logotype and silver fern have been specifically drawn and should not be altered in any way. The fern may only be used without the TM symbol when the reproduction would become illegible (e.g. embroidery).
Colour
The primary Brand New Zealand colours are black and white. The secondary colour is silver. Brand New Zealand in most cases should be reproduced in either black or white. The preferred colour is the use of the white signature on black. This allows for maximum impact.
White on Black (preferred)
Black on White
Black on Silver
Silver on Black
Silver on White
White on Silver
PMS 877
CMYK: 0, 0, 0, 50
Clear Space Requirements
The amount of clear space around the elements has been set. No text, graphic or material that compromises the clarity of the logo may appear in this area. This space remains proportional when enlarging and reducing. The area is determined by the height of the New Zealand "N". It is always preferable to allow more generous clear space around the elements.
Minimum Size
To ensure clarity and legibility, there is a minimum size that the Brand New Zealand elements can be reproduced. The minimum size for the New Zealand Logotype is 15mm and the minimum size for the Fern Mark is 7mm. The area is determined by the height of the New Zealand "N". It is always preferable to allow more generous clear space around the elements.
Incorrect Use
Do not in any way change or recreate the versions of Brand New Zealand visual identities. Never use the logotype without the fern.
DO NOT: alter direction or angle of the fern mark
DO NOT: alter the relationship between elements
DO NOT: alter the relationship between elements
DO NOT: recolour elements
DO NOT: use type without the fern
DO NOT: use a box to contain the visual identity
First time here
To download files:-
- Once Logged in.
- Search or Browse for assets.
-
Click on a found asset to Request Access.
OR, Add assets [+] to your Cart and Checkout to Backorder restricted files.
- You'll receive an email once your request is approved or declined. Alternatively you may have already been granted access.
- Once your access is approved you can download the files you requested.
Returning User
Once you've logged in you can view your personal dashboard, including your current permissions, previous downloads and more.
You may need to request access to locked logos/assets again if your previous access permissions have expired.
License to use
To access artwork, images or other collateral to reproduce our brand, you will need our specific permission (a license) to do so.
Either we will send you an invitation to access or you can request access to assets on this website.
Any license granted will be subject to the terms of use, your stated purpose for use and any additional conditions declared when your license is granted.